Bullseye is a

Bull Terrier The Bull Terrier is a breed of dog in the terrier family. There is also a miniature version of this breed which is officially known as the Miniature Bull Terrier. Appearance The Bull Terrier's most recognizable feature is its head, descri ...

and the official mascot of

Target Corporation Target Corporation ( doing business as Target and stylized in all lowercase since 2018) is an American big box department store chain headquartered in Minneapolis, Minnesota. It is the seventh largest retailer in the United States, and a com ...

. The dog is featured in Target's

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

campaigns and in store sale signage and is used in various marketing campaigns. There are three dogs who play Bullseye taking turn during different promotional campaigns. Each Bullseye has a pure white coat, and has Target Corporation's

bullseye Bullseye or Bull's Eye may refer to: Symbols * ◎ (Unicode U+25CE BULLSEYE), in the Geometric Shapes Unicode block * (Unicode U+0298 LATIN LETTER BILABIAL CLICK), the phonetic symbol for bilabial click Animals and plants * Bull's Eye, '' Eury ...

logo painted around her left eye, which is the origin of her name. The makeup used on Bullseye is all-natural and non-toxic. Target also offers the dog as a stuffed toy for special events or

employee recognition Employee recognition is the timely, informal or formal acknowledgement of a person's behavior, effort, or business result that supports the organization's goals and values, and exceeds his superior's normal expectations. Recognition has been held to ...

History

The original Target dog who debuted in a 1999 commercial was American Kennel Club Champion Kingsmere Moondoggie, known as "Smudgie". The current mascot is a descendant from the breeder Skyline Bull Terriers, located in Massachusetts. In 2014 the mascot's real name was Nikki. Bullseye dogs live on a ranch just north of

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

trained by David McMillan, operator of Worldwide Movie Animals. In 2004, American artist Amy Brazil was commissioned to paint an 8-foot by 8-foot portrait of Bullseye, which now hangs at Target corporate headquarters.

References

Individual dogs Male characters in advertising Store brands Animated characters Corporate mascots Dog mascots Target Corporation {{mascot-stub

History

See also

References